COURSE OVERVIEW
This course is a must for any business aiming to employ Public Relations Campaigns as part of their business operation.
COURSE OBJECTIVES
- To Examine the range of PR campaigns and the purposes that they can achieve
- To Develop a problem-solving approach to match PR campaign strategy to business objectives
- To Plan PR campaigns to meet need setting clear objectives with behavioural outcomes and measurable results
- To Examine a wide range of successful campaigns to judge the differing strategies and use of channels and media
- To Measure risk presented during a campaign by increased public and media scrutiny and to plan to mitigate these risks
- To Learn how to evaluate PR campaigns to demonstrate success to the business and to develop campaign methodology
COURSE CONTENT
DAY 1: Public Relations in Business
DAY 2: Setting Campaign Objectives and Themes
DAY 3: The A to Z of Choosing the Right Media Mix
DAY 4: Social Media and Influence
DAY 5 Evaluation and the Planning Cycle
DATES: BATCH 1: June 5 – 8 BATCH 2: Sept 4-7 COURSE FEE: #185,000
Venue: Fired Up Consulting, Boat House, 21, Ogunnusi Road, Avis Bus Stop, Ogba Ikeja, Lagos
COURSE OVERVIEW
The energy sector is vital to our daily lives and to global economies but, much of the time, is treated harshly in the media and by some stakeholders. Sustained public relations campaigns can help drive strategic organisational change, build public perceptions and drive reputation with key stakeholders. This powerful course takes a problem-solving approach to the design of PR programmes for the oil and gas industry.
COURSE OBJECTIVES
At the end of this course, participants will be able to:
- Develop a problem-solving approach to match PR strategy to business objectives choosing channels and tactics to achieve business results
- Examine the range of PR tools and techniques to select the best for your purpose
- Plan PR campaigns to meet need setting clear objectives with behavioural outcomes and measurable results
- Measure risk and plan to mitigate these risks
- Understand how to generate and place stories in the media and achieve consistently favorable coverage
COURSE CONTENT
MODULE 1: The Complete PR / Communications Professional
MODULE 2: Telling Your Story – And Getting It Heard
MODULE 3: Social Media and its Power
MODULE 4: The Power of Community – CSR in Action
MODULE 5: Social Responsibility Reporting
MODULE 6: Crisis Avoidance and Crisis Management
MODULE 7: Media Relations – Maintaining your Reputation across Traditional and Digital Media
DATES: BATCH 1: June 19 – 22 BATCH 2: Oct 15-19 COURSE FEE: #185,000
Venue: Fired Up Consulting, Boat House, 21, Ogunnusi Road, Avis Bus Stop, Ogba Ikeja, Lagos
COURSE OVERVIEW
This course on is designed to provide an avenue for the communications practitioner to re-calibrate and define a different path towards achieving effective corporate communications in a world of rapid change. It forces a rethink of how to align purpose with outcome using the myriad channels available in this connected world.
COURSE OBJECTIVES
At the end of this course, participants will be able to:
- To provide participants with the tools to align audiences with media and messages
- To help participants seamlessly merge traditional and new media strategies and tactics
- To sharpen the focus on strategic communications as a corporate enabler
- To help participants tweak their “big picture” strategies.
- To help participants re-position their future strategy and implementation
Module 1: The New Rules of Marketing and Communications
Module 2: Stakeholders, Segmentation and Personas
Module 3: Convergence of Social and Traditional Media
Module 4: Creating Content that Works
Module 5: Evaluation, Analysis, Planning and Strategy
WHO SHOULD ATTEND?
Public relations / Public affairs / Marketing officers and/or managers, Corporate communications practitioners and/or managers and/or team leads, Communications champions / activators
DATES: Batch 1: May 22- 25 Batch 2: Aug 21-24 COURSE FEE: #185,000
Venue: Fired Up Consulting, Boat House, 21, Ogunnusi Road, Avis Bus Stop, Ogba Ikeja, Lagos